Leigha Bowser Toller

Senior Copywriter

Asheville, NC 28803 | 2298862441 | leigha.bowser@gmail.com | https://www.leighabowser.com/ | https://www.linkedin.com/in/leighabtoller05/

Summary

Senior copywriter, brand storyteller, and strategy buff who uses creativity and writing skills to solve business problems and make brands unforgettable. Energetic. Self-starter. Determined. And pretty fun to work with.

Work History

Senior Copywriter, Nov 2023 - Current 

Freelance, Asheville, NC/Remote 

  • Collaborate with agencies and in-house teams to develop solid brand and creative strategies and relatable brand identities.

  • Create and write fully-integrated campaigns for national brands, including video, radio, social, print, OOH, and more.

Senior Copywriter (Contract), Dec 2023 - May 2025 

&Well, Louisville, KY 

  • Led creative problem-solving and campaign ideation.

  • Developed fully-integrated campaigns for national brands like CHRISTUS Health and Baptist Health.

  • Turned complex subject matter into effective, clear, on-brand content.

Senior Copywriter, Jan 2023 - Dec 2023 

SmileDirectClub, Nashville, TN 

  • Wrote effective, brand-brightening advertising copy for paid & organic social, CRM, print, and online platforms.

  • Brought fresh perspective to brand voice while adhering to the overarching brand identity and personality.

  • Collaborated with CMO and directors to craft and guide creative brand repositioning.

  • Interacted with customers and researched industry trends to enhance brand love in integrated campaigns.

Copywriter, Feb 2020 - May 2022 

Verizon, New York, NY 

  • Worked with a cross-functional team to develop a real-time marketing program, delivering fast-paced, effective creative and insights.

  • Developed effective and engaging digital ad copy for Verizon and its stakeholders – Apple, Samsung, and Disney.

Copywriter, Apr 2018 - Mar 2019 

Tailfin Marketing, Atlanta, GA 

  • Wrote social media copy for internationally-recognized cosmetic treatment brand, HydraFacial.

  • Developed campaign concepts, radio scripts, print ads, and paid and organic social posts for Georgia Southwestern University and Atlanta Symphony Orchestra.

Copywriter, Mar 2016 - Mar 2018 

R&R Partners, Las Vegas, NV 

  • Wrote "Time Flies When You're in Vegas", a commercial for Las Vegas' What Happens Here, Stays Here brand, that increased awareness and positive sentiment internationally.

  • Developed stories that made the award-winning, virtual reality experience "Vegas: Alter Your Reality" accessible to anyone.

Education

BBA: Marketing  Jan 2010 - Jan 2014 
Terry College of Business, University of Georgia Athens, GA